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Bachelor in Business Administration
Overview of Studies

The Bachelor degree allow the student to discover the numerous fields (economics, finance, marketing, management…) that deepens their understanding and knowledge of business and management. At the end of the second year, students carry out a six-month internship in a company. They also spent a semester abroad in a partner university.



Year 1: Management Fundamentals

  • Business Statistics
  • Principles of Management
  • Introduction to Accounting
  • Financial Accounting
  • Languages course (Chinese, Spanish or French)
  • Microeconomics
  • Mathematics for Economics
  • Composition and Rhetoric
  • Business Communication
  • Macroeconomics

All coursework is completed at ISG Paris.

Internship Time frame: 3 months in France or abroad.


Year 2: Principles of Management

  • Accounting and Management Control
  • Introduction to Supply Chain Management
  • Principles of Marketing
  • Management of Information Systems
  • Business Law
  • Financial Management
  • Human Resources Management
  • Geopolitics
  • Organization Behavior
  • Languages course (Chinese, Spanish or French)

Students select a track

Track 1
  • Semester 1 & 2: Coursework is completed at ISG Paris

Track 3
  • Semester 1 & 2: Coursework is completed at Middlesex University
  • Internship Time frame: 3 months in France or abroad
Track 2
  • Semester 1: Coursework is completed at ISG Paris
  • Semester 2: Coursework is completed at a partner Institution
ISG étudiants en cours

Year 3: Specialization

All coursework is completed at ISG Paris

Core courses: Business Ethics, Strategy, Corporate finance, Comparative Law

Internship Time frame: 6 months in France or abroad

Four majors to choose from
International Business

Business is no longer confined to geographic borders and thus requires individuals who are able to build and lead organizations that are competitive and relevant in the global marketplace. Firmly understanding global demands, intercultural relationships, and optimizing market opportunities are key to successfully navigating in today’s fierce global business environment.

Expected courses: Global Business Today, Managing cultural Differences, International Business

Marketing

Recognizing market opportunities, trends, and global influences are all driving forces that ensure an organization’s relevance. Understanding customer relationship management, scalability, positioning, and the cultural influences of a product, idea, or service are also quintessential lessons to learn for today’s business environment.

Expected courses: Consumer behavior, E-commerce, Marketing services, brand management

Finance & Economics

Deeply understanding the economic implications and drivers that enable an organization to be self-sustainable, and thrive in any diverse economic climate is the core of business. Furthermore, acquiring data, critically analyzing and forecasting valuation through financial and economic analysis are vital skills to refine.

Expected courses: International Finance, Financial Markets, Portfolio Management, Mergers & Acquisitions