The BBA is a 3 year course with an international dimension. It offers 4 specialisations in the 3rd year.
Fluency in English
The perfect command of English and the entrepreneurial culture are acquired progressively through:
- Native English-speaking teachers
- Workshops in English
- International inter-school competitions
- Discovering the world of business and globalisation through alumni members working abroad
- Summer schools and 1 semester abroad
- Progressive exposure to an English working environment (20% of lectures in English in the 1st year)
- An international project to design and implement each year (learning trips)
Course customisation
- Students have 2 mentors, one academic and one professional, to accompany and advise them throughout their studies..
- Students can choose the time and place to follow the lectures, either live or in replay as the school can adapt to other projects and ambitions students may have (associations, sports, music, business creation, …). Study “anytime, anywhere and on any device“
Year 1 Learn the fundamentals
- Intercultural marketing and communication
- Sales techniques
- Accounting / Management
- Economics
- Marketing
- International Business
- Management / HR
20% of lectures in English
3 month internship or humanitarian mission
Highlights
3 week summer schools – 2 options:
- Summer school Paris-Europe option: intensive English-speaking seminar in Paris to prepare for the IELTS, followed by 1 week in one of the ISG’s partner universities to attend 3 introductory courses in marketing, finance and management (possibility to follow these courses from Paris).
- Summer school Europe-Europe option: Intensive English seminar in one of ISG’s partner universities (in Europe) to prepare for the IELTS, followed by 1 additional week to attend three English-speaking courses of introduction to marketing, finance and management
Learning trip expedition
Humanitarian mission
Year 2 Consolidate
- Project management
- Accounting
- Multicultural management
- Innovation and creativity
- Business law
- Supply chain
50% of lectures in English
3 month internship with an international dimension
Highlights
- Learning trip expedition
- Summer school
Year 3 Specialise
- Finance
- Business and Management
- Marketing
- Entrepreneurship
100% of lectures in English
4 month internship with an international dimension
End of programme entrepreneurial project
