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Overview of Studies
The Bachelor’s program allows the student to discover the numerous subjects (economics, finance, marketing, management…) that deepens their understanding and knowledge of business and management. At the end of the 3rd year, students carry out a six-month internship in a company. They also spent a semester abroad in a partner university.
Year 1: FUNDAMENTALS OF BUSINESS
- Business Statistics
- Principles of Management
- Introduction to Accounting
- Financial Accounting
- Language courses (Chinese, Spanish, Italian, German or French)
- Sales techniques
- Principles of Marketing
- Tool kit
All coursework is completed at ISG Paris.
Internship Time frame: 3 months in France or abroad.
Year 2: MANAGEMENT CORE COMPETENCES
- Semester 3 & 4: Coursework is completed at ISG Paris
- Semester 3: Coursework is completed at ISG Paris
- Semester 4: Coursework is completed at a partner institution
Internship Time frame: 3 months in France or abroad
Year 3: Specialization
All coursework is completed at ISG Paris
Core courses: Business Policy, Business Strategy, Corporate finance
Internship Time frame: 6 months in France or abroad
Four majors to choose from
Business is no longer confined to geographic borders and thus requires individuals who are able to build and lead organizations that are competitive and relevant in the global marketplace. Firmly understanding global demands, intercultural relationships, and optimizing market opportunities are key to successfully navigating in today’s fierce global business environment.
Expected courses: Negotiating International Projects, Managing cultural Differences, Comparative law
Marketing & Sales
Recognizing market opportunities, trends, and global influences are all driving forces that ensure an organization’s relevance. Understanding customer relationship management, scalability, positioning, and the cultural influences of a product, idea, or service are also quintessential lessons to learn for today’s business environment.
Expected courses: Consumer behavior and advertising, e-commerce, services Marketing, Sales ans sales management
Finance & Economics
Deeply understanding the economic implications and drivers that enable an organization to be self-sustainable, and thrive in any diverse economic climate is the core of business. Furthermore, acquiring data, critically analyzing and forecasting valuation through financial and economic analysis are vital skills to refine.
Expected courses: International Finance, Financial Markets, Portfolio Management, Mergers & Acquisitions
An entrepreneur is a vector for wealth creation and employment. Starting a business is having the desire and energy to make a significant promise to oneself, but also to act methodically to avoid strategic and management mistakes - the primary reasons for bankruptcies. Assessing and developing a business plan, building a business model integrating a financial approach, developing new products and services or turning opportunities into profitable activity are key elements to ensure the sustainability of one’s activity and its development.
Expected courses : Business to Business Marketing, Introduction to Entrepreneurship, Advanced entrepreneurship, Strategic Audit