50 alumni share their thoughts on what they envision towards creating a better future in a book ‘And if tomorrow’ that we have dedicated to our 50th anniversary.
This month, discover Isabelle EDESSA (ISG Class of 1988), Head of Open Innovation and External Relations at the BUSINESS LAB, PSA GROUP
The world is experiencing a genuine digital transformation that is impacting all sectors such as education, health, leisure… and mobility. The technological and economic environment is changing rapidly. New uses are emerging, new players are appearing. Faced with these changes, to innovate faster and to meet consumers’ constantly renewed expectations, companies have developed new devices which are open to the outside world and thus encourage the establishment of open innovation.
OPEN TO THE OUTSIDE
Open innovation means knowing how to go past your own limits and how to go into new territory. It is listening, being reactive and bold in the face of changes in the outside world, the needs of the customer or the emergence of new technologies. Let us take the example of 3D, which not only re-examines manufacturing processes but also puts in perspective emerging products and services. For a company, engaging in an open innovation approach means opening up to the outside world, innovating with clients, SMEs, universities and laboratories. It is connecting to the ecosystems of the booming startups all over the world. Open innovation can detect new technological or business opportunities, enrich its portfolio of innovations,
collaborate with new partners, share risks, reduce R & D costs or access new skills. It creates energy, speed and makes the company more agile. It saves time in the design phase and ensures faster innovation.
Open innovation is also innovating differently internally, moving towards decompartmentalization, working in a collaborative way with other skills and other trades. Participatory innovation and intrapreneurship can contribute to the change of culture and enable employees to participate in the innovation process. Innovation is not limited to technology and the creative talent of employees can be expressed during the search for new concepts, services or products. The role, the job or the community of the worker does not matter because everyone can participate.
Open innovation is successful when there is transformation. After capturing an opportunity, it is a matter of evaluating its relevance, sharing it quickly with teams internally and collectively setting up conditions favorable to its development. In terms of results, open innovation must help the company to create value. This can be achieved by launching a new product, setting up a new service to increase customer loyalty, or creating a new process to increase efficiency…
I am confident about the future of open innovation. Multifaceted, it develops the external relations of the company with the players in innovation
and questions teams internally on the best way to collaborate and to innovate. It complements a classical innovation process and creates an outside source of light which is needed. Whatever the sector of activity, the major groups tend to adopt it because it promises opportunities. With core values such as openness, trust and risk-taking, open innovation promotes a new way of thinking by releasing the spirit of initiative.