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The luxury sector is a key sector of the French economy. ISG offers, in the heart of Paris near several locations dedicated to fashion, a three-week program that is recognized by the luxury industry and gives its participants genuine skills in luxury management. The students will benefit from the Business School’s experience and will have a global overview of the luxury industry.
A 3-week program in Paris
Luxury is a growing sector
The luxury sector is a key asset in France. Its top position has been confirmed recently by an exceptional increase in sales of the global luxury goods industry, which includes “haute couture”, accessories, jewelry, watches, perfumes, wines and spirits, hotels, travels, gastronomy, the art market, real estate, services….
In 2014, retail sales of luxury goods totaled €16.8 billion, a figure that is expected to climb to €19.8 billion by 2018.
ISG offers exclusive conditions of training
Since its founding in 1967, ISG, International Business School has been developing a unique learning model based upon its strong identity and core values: Entrepreneurship Spirit, Creativity, Open-mindedness, Responsibility and Personal and multicultural development.
Its location near several locations dedicated to Fashion, luxury and design (Champs-Elysées, Avenue Montaigne, Faubourg St Honoré) and the heart of Paris, its partnership with chief luxury economic players, worldwide brands and prestigious institutions enables ISG, International Business School to provide exclusive and top-level conditions of training for this extraordinary and ever-changing sector.
During 3 weeks, students will have the opportunity to be trained through the combination of both the French Luxury image and the ISG, International Business School expertise!
Participants will have a global synopsis of the luxury sector, and learn how to manage in this very challenging industry.
Who is the Program for?
This summer session has been created for anyone who is interested in:
- getting the skills and the understanding of a Luxury industry based on modernity and tradition, innovation and know how
- Learning different ways of doing business.
The flexible program also allows participants to enjoy the Parisian life style through well-known companies and cultural visits which adds an action-oriented perspective to the program.
Acquire skills in Luxury Management
ISG, International Business School offers an exclusive certificate that is recognized by the luxury industry and gives participants genuine skills in Luxury Management, so that they can go on to better understand and access the world of luxury and operate as a professional in that field of activities.
The Luxury Certificate by ISG, International Business School allows the participants to:
- Achieve familiarity with the culture and codes of the luxury industry
- Acquire and apply specific techniques in terms of management practices and decision making
Students will also have the chance to meet experts, participate to conferences, and visit various luxury stores, companies and monuments.
Business dress code is mandatory during companies’ visits.
- Luxury – history and a global overview
- Trends and consumer behaviors
- International markets, brands, market opportunities
- Luxury distribution, travel retail and merchandising strategy
- Brand Management
- Communication and sponsoring
- Case studies
- Group works and simulations
- Corporate visits